Reviving Keynes Animal Spirits for your business:

Measuring by Return on Intangible

Recently (July 2012) Dr. Manmohan Singh, Prime Minister of India declared “Reverse the climate of pessimism… revive the animal spirits in the country’s economy,” It is indeed surprising the catch-phrase was not made use of all these years and Dr. Manmohan Singh a renowned economist himself had stressed on bringing optimism to his second wave of reforms for revival of Indian economy. Can Animal Spirits be implanted to Indian Economy? What about for Corporate Sector? The note prepared by IBCM© Research is published here with regard to Animal Spirits that John Maynard Keynes stated in the year 1930 and what it means to corporate? ‘Reviving Keynes Animal Spirits for your business –

Measuring by Return on Intangible’ is one that can bring in measurable vibrancy within an organisation. IBCM© Research Consulting shall be the agent of change.

Keynes Animal Spirits: Quote: “Even apart from the instability due to speculation, there is the instability due to the characteristic of human nature that a large proportion of our positive activities depend on spontaneous optimism rather than expectations, whether moral or hedonistic or economic.

Most, probably, of our decisions to do something positive, the full consequences of which will be drawn out over many days to come, can only be taken as the result of animal spirits – a spontaneous urge to action rather than inaction, and not as the outcome of a weighted average of quantitative benefits multiplied by quantitative probabilities.

Most, probably, of our decisions to do something positive, the full consequences of which will be drawn out over many days to come, can only be taken as the result of animal spirits – a spontaneous urge to action rather than inaction, and not as the outcome of a weighted average of quantitative benefits multiplied by quantitative probabilities.” Unquote

Jayaraman Rajah Iyer