The New Global Brand Name – CORPORATE CITIZEN

The New Global Brand Name – CORPORATE CITIZEN

Hi thanks, WordPress community. It was a great response from you – I present here the salient points of my book via youtube. There are two parts to it 1. Intellectual Value Capital and 2. Action Value Capital. The first part expresses succinctly how the book is created that you can use it for you and your company where you work. The second part is your action, based on how the book could assist you.

Firstly, the interesting aspect would be the difficulty you have put yourself in establishing ‘Goal Congruence’. In reality, you guys are fighting among yourselves instead of energizing each other. It’s is going to be an important aspect of management you must deeply think and CHANGE.

Secondly, there’s an SAP Case study. It does mention other companies too. Take note of it for all companies to correct themselves and get moving for the phenomenal growth of yourselves and the company you work for.

Finally, regarding Country rating? Talking of $5 trillion economies? Suggestions to Rating companies and the switching on your triggering device. The New Global Brand Name – is YOU – THE CORPORATE CITIZEN.

Please do have a look and let us discuss for development of an individual, corporate, and country growth and profits.

Published by jayar

Author - Corporate Citizenship and Sustainability: Measuring Intangible, Fiscal and Ethical Assets.

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