3-day workshop – Measuring by Return on Intangible


3-day Workshop on CREAM™ Report Measuring Sustainability of Profits: ACCESS – Accelerating Corporate Energy in Sustainable State July 17,18,19 – 2014: At Kodaikanal, Tamil Nadu, India


Day 1


Timings: 9:15 am – 5:15 pm registration at 9.00 am


Session I 9.15  to 1.00 PM: The first session

1. Statement of n-dimensional problems followed by 2. how to convert n-dimensional problems to n-problems of 1 dimension.

  • The methodology is unique which is Return on Intangible. Unlike Return on Investment where there are many a way to arrive at [many a] decision, by Return on Intangible it is only one way and there is no other alternative way to decision-making.

  • Return of Investment has many a formula to arrive at a decision,  in Return on Intangible there is but one. In the domain of Intangible there is no duality, no paradox, no plurality and no opposite values that are the characteristics of the tangible domain.

By converting n-dimensional problems to n-problems of 1 dimension the advantages for a company is immense, that the 3-day workshop document details. Managers will learn this process, for corporate growth enabling:

  • Cost savings in – Variable Cost, Fixed Cost

  • Increased Efficiency – by Deming 14 Principles

  • Value-based Management System – Measure by identifying what is crucial, bring the abstractions into reality, acknowledge value where value is due, and deconstruct what is valueless.

  • Accelerating growth – find out to measure your ‘e’ status now and ‘e’ level towards, where ‘e’ stands for energy in the formula – e = mc2

  • Country Rating? Corporate Rating? Amazing application of ‘principle of advaita’ to modern management and governance.

It is not necessary to change. Survival is not mandatory.” ~W. Edwards Deming

Course Director:

Jayaraman Rajah Iyer



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By jayar

Author - CorporateMOM - Sustainability of Corporate Stability

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